| CAMPAIGN
In ARC Raiders, a very popular player vs. player video game, a proximity microphone turns on when players encounter each other. To avoid combat, players say “I'm friendly.”
Because Saudis are friendly, what if we created the first 100% guaranteed friendly skin on ARC Raiders?
| BETC Paris
Medium: Activation
Year: unpublished
Roles: Copywriter
Rôles :Art Director
| BOARD
| CLIENT: Visit Saudi
| AGENCY: BETC Paris
| Creative Director: Guillaume Rebbot
| Copywriter: Baptiste Gleizer
| Art Director: Julien Krysiak
| Traffic Manager: Helene Guillaume
