| CAMPAIGN
Google hasn’t mapped Saudi Arabia with Street View cars, so the Saudis are doing it themselves to show the world how they live and who they are.
Since people don't know how welcoming they are, what if we used them to display messages inviting people to visit Saudi Arabia?
| BETC Paris
Medium: Activation
Year: unpublished
Roles: Copywriter
Rôles :Art Director
| BOARD
| CLIENT: Visit Saudi
| AGENCY: BETC Paris
| Creative Director: Guillaume Rebbot
| Copywriter: Baptiste Gleizer
| Art Director: Julien Krysiak
| Traffic Manager: Helene Guillaume
